RunVermont has hired a Director of Marketing & Communications! Meet Jess Cover from Richmond, VT. First we’ll tell you a little about what Jess will be doing in her new position, then a little bit about why Jess is qualified for the position, AND THEN we’ll give you all the down and dirty on Jess.
Jess, in the role of Director of Marketing & Communications will develop our organization’s internal and external communications and marketing strategies. She will help advance RunVermont & KeyBank Vermont City Marathon’s brand identities, broaden awareness of our programs and priorities and increase visibility. She will oversee all print and electronic external communication; serve as a spokesperson and lead point person on media interactions that help promote and/or impact RunVermont or KBVCM and Jess will assist with the development of new sponsor/partner relationships. Finally, our favorite and predicted to be the most taken advantage of bullet item: Jess will work all other duties as assigned.
Director of Marketing and Communications is a big job, right? Well, here is why we feel Jess is perfect for the position: She has been on the board of The Green Mountain Athletic Association for the last eight years, serving as President for four of the eight years. During her years as President, GMAA increased membership by more than 35%, doubled revenues, launched a new web page that included on-line registration, and branded the club for the first time in its thirty seven year history. Other Jess highlights: She is the Race Director for The GMAA Green Mountain Marathon & Half Marathon. She is a personal running and wellness coach for adult and student athletes, Head Girls Cross Country Coach at South Burlington High School and she has been an ambassador for RunVermont, representing us by teaching Marathon 101 class for the last seven years, conducting KBVCM course reviews, and giving interviews on WCAX & The Burlington Free Press.
The dirty: Jess wasn’t an unknown to us; she was often in and out of our office picking up supplies for her Marathon 101 class, purchasing some of our cute merchandise, fighting with the copy machine (literally! We had to get a new one because of the damage she caused kicking it) or helping us out with projects. So it wasn’t a huge surprise when she put in an application for the position, but admittedly, some of us had our doubts. We knew her as an awesome runner, an incredible coach, an organized Race Director … but …. could she fill the shoes of Marketing and Communications for us? So we brought her in for an interview, the entire staff interrogated her on her experiences. Yes, she said, I am confident I can handle it. In fact, she said, she was looking forward to the challenge. We questioned her further. Then she looked at each one of us in the eye, one at a time, and said “This is the next step for me. I. Want. This. Job. You’d be crazy not to hire me.” Right there. She had us at hello.